Son Jong-won (right) in "Culinary Class Wars" Season 2 (Netflix)
Netflix¡¯s mega-hit ¡°Culinary Class Wars¡± is once again catapulting its chef contestants into stardom.
Leading the Season 2 pack is Son Jong-won, a member of the white spoon team comprising established chefs. Soft-spoken yet confident
¾ß¸¶Åä°ÔÀÓ¿¬Å¸ , the chef behind Seoul¡¯s two one-Michelin-starred restaurants, Eatanic Garden and L¡¯Amant Secret, has captivated viewers.
Son¡¯s Instagram following has jumped by more than 300,000 since the
¿À¡¾î¸±°ÔÀÓ show¡¯s release, reaching 475,000 as of Friday; reservations at his restaurants have become nearly impossible to secure.
The 42-year-old has even earned the nickname "good-vibe man." Korean
¸±°ÔÀÓ¸ð¹ÙÀÏ women use the newly emerging term to describe men whose attractiveness is defined by warmth and an overall pleasant and approachable presence.
Everything from his taste in fashion ? he wears
¸ÞÀÌÀú¸±°ÔÀÓ»çÀÌÆ® Rick Owens, known for its dark, glamorous grunge aesthetic ? to his 1.84-meter height has helped him stand out.
His resume stands out, too. Son earned a civil engineering scholarship at the
°ñµå¸ù°ÔÀÓ Rose-Hulman Institute of Technology and has worked in some of the world¡¯s best kitchens, honing his craft at Noma in Copenhagen and Michelin three-star San Francisco restaurants Quince, Benu and Coi. He also speaks English at a native level.
Son Jong-won (Instagram, @jw.sson)
Riding high on his growing popularity, his connections have extended beyond the culinary world, with members of Korea¡¯s conglomerate families publicly noting their ties to him.
Hyundai Card CEO and vice chair Chung Tae-young shared a picture of himself and the chef via Instagram on Wednesday, recalling his visit to Son's Eatanic Garden.
"I personally don't enjoy omakase and course-style restaurants. But Son's Eatanic Garden, which I visited last winter, was impressive enough to make me want to return. The dishes, paired with alcohol, have a depth of flavor that grabbed my attention,¡± the Instagram post read.
Jules Lee, a scion of DL Group, posted a picture of herself and Son on Instagram that same day, with a caption that reads ¡°Eatanic Garden is the best I have ever had.¡±
Chef Lim Seong-geun (Instagram, @imchef00)
Also enjoying a surge of popularity is Lim Seong-geun, a contestant of the show and the winner of ¡°Korean Food Battle 3¡± in 2015.
Apart from his performance on the show, Im has also built a fan base by connecting with audiences through his YouTube channel, Im Seong-geun Im-jjang TV. Having more than 855,000 subscribers, Im has attracted a growing following through his cooking content.
Im¡¯s rise has been backed by a compelling backstory, rooted in decades of experience in Korean cuisine and personal struggles before "Culinary Class Wars."
His rise is often described as a classic underdog story. After running away from home at a young age, he began his career washing dishes. He defied rigid kitchen hierarchies through relentless practice, working on his knife skills late into the night, eventually becoming a head chef at just 19 ? one of the youngest in Korea¡¯s culinary history.
Lim's culinary career has also taken him into cultural diplomacy. He served as executive banquet chef for the World Association of Chefs¡¯ Societies in Chile in 2010 and later led state banquet preparations at the South Korean Embassy in Beijing in 2016.
Chef Lee Ha-sung (Lee's Instagram)
One of the breakout figures of the second season of "Culinary Class Wars" is a contestant known as ¡°Cooking Monster.¡±
Behind the intimidating nickname is Lee Ha-sung, whose culinary style is bold, ambitious and fierce.
Lee¡¯s popularity is closely tied to the show¡¯s core concept, which strips away titles, fame and background to reward performance over resumes. This approach has led many viewers to see him as the ideal competitor in a merit-driven culinary arena.
Despite being on the challenger black spoon team, Lee¡¯s work shone with precision, proving that skill speaks louder than words with dishes such as his spring herb porridge with truffle and stalked sea squirt sashimi, to name a few.